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The Repeatable GTM Engine Accelerator

A hands-on cohort for early-stage founders and sales operators who want clarity, structure, and a system that delivers consistent meetings.

Design a sharp ICP that converts

Stop wasting time on the wrong accounts. Develop a precise Ideal Customer Profile that identifies exactly who needs your solution, when they need it, and why they'll buy.

Build an outbound engine that earns replies

Create messaging that cuts through the noise and generates genuine engagement. Learn to craft outreach that resonates with decision-makers and starts real conversations.

Move and close deals faster with structure

Implement a proven framework that accelerates your sales cycle. Master the systems and processes that take prospects from discovery to closed-won with confidence.

Limited to 8 companies

What You'll Build in 6 Weeks

This accelerator delivers more than theory, you'll construct a complete, operational GTM system for your business. By the end, you'll have a repeatable framework that generates pipeline predictably, not randomly.

Every component works together to create a machine that identifies the right prospects, engages them effectively, and moves them through your pipeline with clarity and momentum.

1

Validated ICP

A precise definition of your ideal customer with clear indicators that predict buying intent.

2

Messaging that earns replies

Value propositions tested and refined to generate genuine interest from decision-makers.

3

Daily outbound workflow

A systematic approach to prospecting that becomes a sustainable habit, not a sporadic effort.

4

Discovery + qualification framework

Structured questions and criteria that help you qualify opportunities fast and focus on deals worth pursuing.

5

Deal-movement system

Clear processes for advancing opportunities through each stage, from initial interest to signed contract.

6

GTM dashboard

Metrics and tracking tools that show what's working and where to focus your energy.

Why Only 8 Companies?

This isn't a lecture series or a self-paced course. It's high-touch, deeply personalised guidance designed to adapt to your specific market, challenges, and goals. With only eight companies in the cohort, every session becomes a working meeting where your actual business gets attention, feedback, and refinement.

Small cohorts create the conditions for genuine transformation. You'll receive the kind of detailed input and iterative improvement that's impossible in larger programmes.

Direct weekly support

Regular access to expert guidance tailored to your progress and challenges

Faster iteration cycles

Quick adjustments and course corrections that accelerate your progress

Highly focused group

Peer learning from companies at similar stages facing similar challenges

The Programme (6 Weeks)

Each week builds on the previous one, creating a complete system by the end of the cohort. You'll implement frameworks in real-time with your actual business, receiving feedback and refinement throughout.

1

Week 1 — ICP & Segmentation

Define your Ideal Customer Profile with precision. Identify firmographic and behavioural signals that indicate buying intent. Segment your market into prioritised tiers based on fit and accessibility. Build your initial target account list.

2

Week 2 — Messaging & Relevance

Craft value propositions that resonate with your ICP's actual problems. Develop outreach messaging that earns replies, not deletions. Test different hooks and angles. Refine your positioning based on initial market response.

3

Week 3 — Outbound System Build

Construct your daily prospecting workflow. Set up the tools and infrastructure needed for consistent outreach. Establish activity metrics and volume targets. Create sequences and follow-up cadences that maintain momentum without being pushy.

4

Week 4 — Discovery & Qualification

Master the art of the discovery call. Build a qualification framework that helps you identify real opportunities quickly. Develop questions that uncover budget, authority, need, and timing. Learn to disqualify bad fits early and focus energy on winnable deals.

5

Week 5 — Objections, Pricing & Negotiation

Handle common objections with confidence and clarity. Structure your pricing conversations to anchor value appropriately. Navigate negotiation dynamics that preserve margin whilst moving deals forward. Develop responses to competitive threats.

6

Week 6 — GTM Scaling & Dashboard

Build your GTM dashboard to track what matters: activities, conversion rates, and pipeline health. Identify bottlenecks in your process. Create a plan for scaling your outbound motion. Establish weekly rhythms for sustained execution beyond the cohort.

Feedback From Teams I've Worked With

These testimonials come from founders and operators who have applied these frameworks to build predictable pipeline in their businesses.

From messy to structured

"Cedric helped us turn our messy outbound into a structured engine that generates qualified meetings every week. The ICP work was a game-changer—we stopped wasting time on accounts that were never going to convert and started focusing on prospects who actually needed what we offer. Our reply rates tripled within a month."

— Sarah Chen, Co-Founder, B2B SaaS Company

Clear and actionable

"Clear, practical, and directly usable. No fluff, no theory without application. Every session gave us something we could implement immediately. Within three weeks, we had more qualified pipeline than we'd generated in the previous six months. The frameworks just work."

— Marcus Rodriguez, Head of Sales, Enterprise Software

Transformed our thinking

"The ICP work alone changed how we think about our market. We were trying to sell to everyone and converting no one. Cedric's process helped us narrow our focus to three specific verticals where we have real competitive advantage. Our close rate jumped from 12% to 38% in two months."

— Priya Sharma, Founder, AI Analytics Platform

About Cedric

I’ve trained 200+ founders, sales operators, and GTM teams across the Baltics and Europe, helping them build clear, structured, and repeatable GTM systems.

As a Winning by Design Ambassador and mentor in multiple accelerators, I specialise in ICP clarity, messaging, outbound engines, deal movement, and GTM system design for early-stage startups.

Some of the coaching clients I've worked with:

20+

Years of experience

Across several industries and client types

200+

Companies/Founders coached

From pre-seed to Series A startups

Prefer a Tailored Approach?

We offer 1:1 GTM Coaching

For founders seeking dedicated, bespoke guidance, I offer two distinct private programmes. These are designed for maximum impact, delivering tailored strategies and hands-on support specific to your business needs and market challenges.

1

Revenue Playbook Programme

A tailored 1:1 partnership to construct your complete GTM system: from clarifying your true ICP and messaging to building outbound engines, discovery frameworks, and robust deal movement processes. Everything is tailored for your company's unique context.

2

1:1 Sales Coaching

Weekly sessions providing focused support on critical GTM elements. This includes clarifying your market approach, expert deal support, negotiation strategies, and maintaining rigorous accountability to drive consistent progress and results.

To ensure unparalleled quality and attention, I strictly limit these programmes to just 3 clients per quarter. This exclusivity guarantees deep engagement and significant outcomes.

Ready to Build Your GTM Engine?

The February cohort begins soon. Eight spots for companies ready to move from random acts of outreach to a repeatable system that generates pipeline predictably.

This isn't about learning theory. It's about building something real in your business over six focused weeks. You'll leave with a complete GTM system, validated messaging, and the confidence to execute consistently.